When I first started out with my PR career, I was searching everywhere for someone knowledgeable to help me learn more about Talent PR (a.k.a. Celebrity PR). I was disappointed to discover that there were no schools, classes, or professional teachers to be found that could help me learn the specifics of the trade. I was on my own, and it was tough trying to meet the right people to help me with my pursuit of the proper education. From then, I vowed to one day come up with a plan to help up and coming PR professionals find resources and gain trusted information so that they would not feel alone when seeking advice and knowledge in talent specific public relations.
This course was set up to feel like you're taking an introductory masterclass in Celebrity PR. My goal is to teach you everything you need to know to start off on the right foot in Talent PR. Celebrity Publicity is one of the most complex areas of public relations and strangely enough, there is not formal schooling widely available for this niche. Talent PR prospects are often left to try and get lucky enough to score an internship in addition to their college communications classes hoping they can learn enough to get a job in the industry and work their way up and actually learn the ropes of what Celebrity PR is really like... and you're rarely taught anything that directly translates into this specific line of work.
Talent PR is a tough business and there is a lot you have to know to be successful. It is also crucial to get hands-on experience in the work force. What I am offering is the first step. My courses will give you a great foundation with a strategically thought-out, comprehensive understanding of the fundamentals of Celebrity Publicity, so that you can apply for a job with the knowledge and confidence that you know what you're about to get into, and that your future boss will be impressed with your wealth of knowledge. The goal is for you to thrive in your interview and then shine in your new talent PR position!
Look me up. My experience and network reach is verifiable. I have connections throughout the Entertainment PR business and I can also say that when my colleagues in the industry see that you have trained with me and taken my course, you will be far more likely to score the job compared to the likelihood if you had little experience and/or were coming out of college with a degree and no proper education in Celebrity PR.
The lesson breakdowns below will help you get a better understanding of what you will learn when taking this course:
- Lesson One: What is Celebrity PR?
We will start with the basics. I will go over a day in the life of a talent publicist, a junior publicist and a PR assistant. You will learn the roles of the actor and their team: Manager, Agent, Lawyer, Publicist, and what each does. We will go over PR Job rankings from interns to assistant, juniors, all the way to the top ranks, i.e. SVPs.
- Lesson Two: PR Materials overview
We will go over bios, photos, client imagery, pitches, press kits, etc. We will go over writing PR emails and your email inbox labeling.
- Lesson Three: Life’s a Pitch
This lesson will start with discussing the importance of PR writing. We will then go over pitching-- both in writing and on the phone, the hows and whys, pros and cons. We will also discuss following a pitch email up, the importance of an email subject line and how to leave professional messages on a voicemail.
- Lesson Four: The Life of the Party
We will start by discussing all the PR event types. We will go over what “coverage” means and the steps on how to handle talent at these events. You will get to learn what it is like to handle talent on a red carpet. I will include videos of real scenarios to support as examples.
- Lesson Five: Images and Photo Shoots
We will discuss what branding and images mean and go over the basics of covering photo shoots.
- Lesson Six: Press clippings and Press Kits
I will tell you what a press clipping is, how you track press and all about press kits (EPKs).
- Lesson Seven: Types of media outlets
We will go over all the various types of media outlets and the software to find media outlets, contacts in order to make press pitch lists.
- Print magazines newspapers
- Lesson Eight- How to get the job
I will explain how you can set yourself up for the best success and land an internship, assistant, junior and publicist position. We will discuss the resume, the cover letter, where to look for jobs and network, and what you need to do and how to do it all.
Everything I teach is tailored for a beginner's needs. It will give you a comprehensive understanding of what will be expected of you once you get a job at a PR agency, to help you land the job and once you do... you will likely be farther ahead of other newcomers coming into the position-- and your boss will take note!